10+ Mistakes That You Should Avoid When Designing eCommerce Websites

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10+ Mistakes That You Should Avoid When Designing eCommerce Websites

Are you looking for ways to improve your eCommerce website design? If yes, then you should read this article. In this post, we’ll discuss some common mistakes that you should avoid when designing eCommerce websites.

Today, e-commerce plays an increasingly important role in our lives. From shopping at Amazon or Walmart to buying clothes from Zara, we spend a considerable amount of time online. As such, it’s important to ensure that your eCommerce website is designed well.

Here are a few common mistakes that you should avoid if you want to create a successful eCommerce website design.

The Most Common E-commerce Website Design Mistakes:

1. Not having a clear vision

When designing an eCommerce website design, it is important to have a clear vision of what you want to achieve. If you don’t know exactly what you want to do, then how can you expect others to help you? A good way to start thinking about your business goals is by asking yourself questions. What problem does your product solve? Why should people buy your products? Who are your customers? How much money do they spend online? These are just some examples of questions that you need to ask yourself before starting any project. Once you have answered these questions, you can move forward with developing your idea.

 2. Using the wrong platform

 There are many platforms out there that allow you to build websites. However, not all of them are suitable for building eCommerce website design. There are certain features that make a platform ideal for building eCommerce website designs. One of the best platforms for building eCommerce websites is Shopify. It is very flexible and customizable. Another great feature is its ease of use. You can easily set up your store without needing to hire a developer. Other platforms that offer similar functionality include Big Commerce, WooCommerce, and Volusion.

 3. Choosing the wrong theme

Choosing the right theme for your eCommerce website design is just as important as choosing the right platform. After you have chosen your platform, you need to choose a theme that matches your brand identity. Your theme should match your color scheme, fonts, and logo. It should also be aesthetically pleasing and user-friendly.

E-commerce Website Design Mistakes

 4. Making mistakes while coding

Coding is one of the most difficult aspects of eCommerce website design. Therefore, if you are going to code, you need to make sure that you are doing everything correctly. Make sure that you are using the correct tags, CSS classes, and JavaScript files.

 5. Not taking SEO seriously

Search engine optimization is extremely important for eCommerce website design. Without proper SEO, your website may not rank high enough in search engines. To get started, you need to first create content that is relevant to your target audience. Then, you need to optimize your pages for keywords. Finally, you need to link your pages together.

 6. Not testing your website

Testing your website is very important. It ensures that your website works properly and looks good. Testing your website helps you identify problems and fix them. In addition, it gives you insight into how users interact with your website.

 7. Failing to provide customer service

 Providing excellent customer service is one of the most critical parts of running an eCommerce website. Customers often leave negative reviews after experiencing poor customer service. Therefore, you need to ensure that you respond to complaints promptly. You can also encourage feedback by offering discounts and coupons to those who give positive reviews.

8. Using Too Many Images

Images are great for web design, but they should not take over the entire page. If you have too many images, then your site may look cluttered and unprofessional. Try to keep the number of images down to about 10-15% of the total content on each page.

9. Not Having A Clear Call To Action (CTA)

The CTA is the button or link that takes visitors to the next step in the buying process. In order to make sure people know what to do after visiting your website, make sure you have a clear call to action. Make sure it’s obvious where people need to go next.

10. Not Making Sure Your Site Is Mobile Friendly

If you want to reach customers who use mobile devices, make sure you create a mobile version of your site. You don’t want them to leave your site just because it’s difficult to navigate on their phone.

11. Not Including Social Media Buttons On Every Page

Social media buttons are a great way to connect with your audience and get them involved in your brand. Include social media icons on every page of your site so users can easily share your posts.

Take Away:

Designing an eCommerce website is no easy task. There are a number of things that you should consider before starting out. Hopefully, after reading the article, you will no longer repeat some of the common mistakes. 

In addition, Tech Astha is an e-commerce website development company that knows how to enhance your e-commerce conversions with an effective eCommerce website. We are a team of skilled IT professionals with extensive experience in e-commerce web development. For high-quality e-commerce services for your website, contact us today.